Since 1986, he has worked as a journalist specializing in advertising, marketing and communications. He collaborates with many newspapers and magazines, including IPMARK, El Mundo, Tiempo, Man, La Gaceta de los Negocios, La Razón, Anuncios, Nueva Empresa, Esquire and Vanidad.
He also works as a communications advisor for various firms and organisms (for example, Nielsen and the Asociación Española de Publicidad Exterior).
He is the author of two books, “Historia Iconográfica de la Música en Publicidad” and “50 Años de DYC. El éxito de una marca”. He curated the exhibit “El Quijote y La Publicidad” for the Cervantes Institute and directed the studies “La Inversión Publicitaria en España” and “Estudio de Agencias de Publicidad y Agencias de Medios” for Infoadex.
He has served as press member of the jury for the San Sebastián Advertising Festival El Sol and for awards of the Spanish Federation of Direct Marketing and Electronic Trade and the Spanish Integrated Marketing Association, among others.
He has been awarded the Journalism Prize of Galicia, the Villa de Foz Prize for Journalism and the “Pardo de Cela” Journalism Prize.
Libros
Artículos:
The publications in Spanish can be consulted (and in some cases downloaded) on
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Facultad de Ciencias Económicas y Empresariales · C/ Francisco Tomás y Valiente, 5 · Universidad Autónoma de Madrid · 28049 Madrid · España
