Gómez Suárez, Mónica
Profesora Titular- Office:
- Módulo 16 - Despacho 306
- Email:
- monica.gomez@uam.es
- Phone:
- (34) 91 497 43 48
Resume CVPhD in Business Studies (PhD Award, 1997). Associate Professor of Marketing. She also coordinates the research group, Technocons. She has published more than seventy articles, books or handbooks about business management, economics, psychology and / or marketing. Supervisor of seven doctoral dissertations. She has also participated in more than thirty projects, academic or business, as a member or main researcher.
One of the most relevant aspects of your CV is her international projection. She carried out part of her doctorate studies at Erasmus Universiteit (Rotterdam), being afterwards a visiting researcher at more than ten prestigious American and European universities, such as New York University (NYU), City University of New York (CUNY), University of California at Berkeley, Washington State University, University of Edinburgh, or Dublin City University, among others.
She has also developed a variety of management tasks at the university. Highlights: Vice-Dean of Postgraduate Studies (2005-2008), Director of the Master in Marketing Management (2017-2020); Director of the Master in Marketing (2003-2009), Coordinator of the Bachelor's Degree in Research and Market Techniques (2004-2009). In addition, she has coordinated several international agreements, being member of the Faculty Board and participating in different UAM committees (postgraduate, extraordinary awards, quality, or equality policies), among others.
Her profile can be found in Research Gate and in Google Scholar.
Areas of experience
- Consumer Behavior
- New Products
- Branding
- Retailing
- Marketing Research Methodology
- Gómez-Suárez, M., Veloso, M. 2022. Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention. Brand label and Product Intelligence. Kaswengui, J., Ingarao, A. (Coord.), Springer.
- Rodrigues, P., Gómez-Suárez, M., Brochado, A., Veloso, M., Borges, A. Matias, A. 2022. COVID-19 Crisis and the Impact on Smart Tourism, Sustainable Development and, Local Communities, en Business Under Crisis, Vol.III: Avenues for Innovation, Enterpreneuship and Sustainabilty, Vrontis, D., Thrassou, A., Weber, Y., Shams, R., Tsoukatos, E., Efthymiou, L. (Eds). Palgrave-Macmillan.
- Quinones, M., Gómez-Suarez, M., Yagüe, M. 2021. The Thrill of a Smart Purchase: Does Country Matter? International Journal of Consumer Studies, Wiley. 46(1), pp.295-308. ISSN 1470-6423. https:// doi.org/10.1111/ijcs.12677
- Gómez-Suárez M, Yagüe MJ. 2021, Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand. Sustainability; MDPI. 13(11). ISSN 2071-1050. https://doi.org/10.3390/su13115873
- Gómez-Suarez, M., Quinones, M., Yagüe, M. Targeting Smart Shoppers: A Cross-Country Model. Journal of Business Economics and Management. Journal of Business Economics and Management. Taylor & Francis. 21(3), pp.679-705. ISSN 1611-1699. https:// doi.org/10.3846/jbem.2020.11851
- Gómez-Suárez, M., Veloso, M. 2020. Brand experience and brand attachment as drivers of WOM in hospitality Spanish Journal of Marketing-Esic. Emerald Group Publishing Limtied. 24(2), pp.231-246. ISSN 2444-9695. https:// doi.org/10.1108/SJME-12-2019-0106
